98" Crystal UHD DU9000 4K Smart TV (2024)

Ultimate Brightness & Color: Experience a truly cinematic spectacle on the massive 98-inch screen with PurColor technology, delivering a billion shades of vivid, lifelike color and dynamic HDR detail.

Glare-Free Viewing: Maximize your screen real estate with a stunning 3-Bezel-less Design, eliminating distractions for a fully immersive, wall-to-wall viewing experience that lets the supersize picture shine.

Next-Gen AI Processing: The dedicated Supersize Picture Enhancer uses AI to optimize image quality, noise reduction, and sharpness specifically for the 98-inch panel, ensuring a consistently crisp and brilliant 4K picture.

Pro-Level Gaming: Conquer your competition with Motion Xcelerator 120Hz and a native 120Hz Refresh Rate, delivering ultra-smooth, crisp action up to 4K, complete with advanced features like FreeSync Premium.

Sleek, Clean Setup: The elegant Slim Look design ensures the immense 98-inch panel maintains a sleek and modern profile, integrating beautifully into your living space for a clean, premium aesthetic.

Immersive 3D Sound: Elevate your audio with Q-Symphony, which perfectly synchronizes your TV's speakers with a compatible soundbar, and experience enhanced spatial sound with Object Tracking Sound Lite (OTS Lite).